Adidas Originals – 2024 Flagship Store Installation

A large-scale 9 meter x 5 meter light-box installation created for the Adidas Originals Flagship Store at Dubai Mall merges iconic symbolism with dreamy aesthetics, encapsulating the essence of both the UAE and Adidas Originals. Designed to interweave global and local influences, the artwork bridges past and future, celebrating the dynamic spirit of Dubai and the innovative ethos of Adidas.

A recurring motif, desert bloom, symbolizes resilience, beauty, and transformation. Vibrant flowers emerge from the sandy landscapes, seamlessly blending with footwear icons and Adidas patterns to create a surreal, dream-like composition. These floral elements represent hope, growth, and the ability to thrive in challenging environments—echoing Dubai’s rapid evolution and Adidas’ commitment to innovation and sustainability.