Ghawali - Al Mamlaka Fragrance.

Ghawali is a contemporary niche brand that artfully distills the essence of high-end allure, weaving it seamlessly with captivating fragrances that echo the cultural stories of our region. With Al Mamlaka, a limited-edition fragrance honoring Saudi Arabia’s National Day, the design translates heritage into a surreal visual narrative.

Using a cut-and-paste collage technique, the packaging layers archival newspapers, architectural motifs, and desert landscapes, juxtaposing landmarks, palm trees, and hot air balloons to capture the kingdom’s rich past and dynamic present. A vintage Beetle car, road signs, and a lone camel symbolize a journey through time, blending nostalgia with modernity.

Rendered in a grainy, retro aesthetic, the design merges oriental tradition with contemporary storytelling, bridging space and time. Just as Ghawali’s fragrances serve as a sensory bridge between heritage and the pulse of tomorrow, Al Mamlaka’s packaging embodies a visual homage to Saudi Arabia’s identity, culture, and evolution.