Ounass – Full Moon Dreams

A packaging design that harmonizes contemporary elegance with the nostalgic essence of Ramadan and Eid. The concept reflects Ounass' minimal yet trendy aesthetic while embracing the richness of tradition.

At its core, the artwork celebrates femininity, appealing to the brand’s primary audience while maintaining inclusivity across genders and product categories. A blossoming hand symbolizes the art of giving—an intrinsic value of Ramadan and Eid—serving as a visual metaphor for generosity and cultural heritage.

Inspired by the natural landscapes of the MENA region, the design incorporates desert and coastal elements, grounding it in the region’s identity. Traditional Arabic calligraphy connects to poetic roots, while gold accents highlight the luxury, elegance, and timelessness synonymous with Ramadan and Eid. The moon, an iconic symbol of this sacred month and a recurring motif in Dear Nostalgia reflects its phases—bridging spirituality and design in a modern, oriental-inspired composition.